Author Archive: Kathleen Williams

6 Benefits of Internet Marketing

Internet Marketing

Internet marketing or e-marketing is basically marketing products or services online. Internet marketing utilizes various internet platforms to market a product or service. Some of those methods are pay-per-click, banner ads, and targeted emails. These methods are used to bring out possible values to the advertiser. In this tech-dependent world, utilizing internet marketing has become crucial for businesses and services. Here are some benefits of internet marketing.

Internet Marketing

Global Reach:

Internet marketing helps business people to overcome the distance barriers. With internet marketing and other internet tools, it is possible to sell a product in any part of the world without setting up an outlet. It helps to widen the market reach of the product. It is possible to run an export business even without starting a network of retailers in any country. The advertisement of the product or service reaches global perspectives using various internet marketing strategies.


Internet marketing is not time restricted. The marketing campaigns and programs can be viewed 24×7. It reduces the cost of overtime pay for employees in the business. The product on the internet marketing platforms can be viewed and purchased anytime the customer is convenient. International time zones do not affect the reach of the advertisements and internet marketing.


The capital requirement for internet marketing is very low and sometimes no start-up capital is required. There are various platforms for internet marketing. The organization can start social media marketing and advertising, blog marketing, targeted email marketing with very less investment when compared to the traditional marketing methods.


Personalization in internet marketing is a definitive type of focused marketing. It is sending messages and emails to targeted purchasers. All things considered, it is frequently a robotized procedure, utilizing software programming to create the personalized messages, and building client driven proposal websites rather than organization driven e-commerce websites.

After sales relationship:

The internet marketing offers consumer care like the traditional business people give their business card after the sale or service to customers in order to contact them for issues and mal-functioning of products. E-commerce websites send a personalized email or text message to the customer to confirm the purchase and transaction.


Social media plays a crucial role in internet marketing. The online revenue growth is highly linked to social media networking. It is proven that a product or service, when advertised on social media, generated increased sales of around 5%. The organizations take advantage of the social media marketing campaigns to increase the global reach of their product or service.

What are the Key Elements of Web Strategy?

Web Strategy

Web strategy is finding new prospects to change the client’s business into a successful one using the information available on the existing status of the client’s business. Web strategy is about selecting the proper technologies that can be utilized to create opportunities and solve problems. It is more than just a content strategy. The three main elements of web strategy are the user, the business, and the tools.

Web Strategy


The web strategy consultant must recognize and comprehend the requirements of the client using some tactics and knowledge of the client’s existing business status. This process is commonly known among business strategists as user experience research which is used to create an ‘imaginative model.’ The web strategy consultant is also required to observe the community in which the client’s website is a part of. A user experience research is more than just understanding the client’s business. The consultant should also analyze about the partners of the clients, competitors, and perspectives.

Skills required: Product and community marketing, user experience, social media skills, client support.


The most important element of the web strategy is that the business the consultant is dealing with. It requires the web strategy consultant to understand the long-term objective of the website. This element of the web strategy requires the consultant to internally manipulate the client’s organization to increase the determined limitation in resources. A website of an organization that is not associated with the business and market goals is expected to fail. The requirements of the user can often match the requirements of the business, but it will not be appropriate in many cases. The consultant should also know the requirements of the shareholders of the business and analyze the external sources.

Skills required: Understanding the political schemes, product, and process management, observing the market status, comprehending the end goals of the business.


A web strategy consultant must remain updated on new technologies and existing technology tools that can be utilized to solve client’s problems and create new perspectives to transform the business. They are required to analyze the strength, importance, benefits, expenses, and restrictions. The tools of technology will reduce the range of users and business requirements. The web strategy consultant must make use of the tools to move forward in the process of the client’s business success.

Skills required: Software development, web tech experiments, how to theorize and tackle the tools, web architecture.