Search Engine Marketing for Beginners

In Information by Katrina Davis

Having a website for your business is important, but getting that website to actually make you profit is even more important. The world is going completely digital, and most people choose to browse the internet to find the services and items that they need. I am pretty sure you have heard of google. If not, then its time for you to look closer at your browser, because that is the main weapon of choice for getting your business to make you some serious bucks. Google is a very powerful tool and can be your friend or your enemy. It all depends on how you decide to run your website.

If you don’t have a website for your business, welcome to the 21st century. Its time to build yourself a website. You can use a simple website maker or you can have someone else do it for you. If you don’t have a website at this point and you don’t know how to make one, you can always find someone else to do it. Just make sure that they know how to make the navigation of the site simple so that just about anyone could navigate the website. You don’t want to make a website so confusing that it drives people away by just looking at the first page.

A good developer for your website is going to be one of your best friends. Whether they custom code the site or use a website template, they should be able to make the website have links and tags that fit into categories that people will search for. For instance, a website that sells hats doesn’t want to have a URL that has pants in it, because then people searching for a hat seller won’t see that website since it says pants. Rather, you would want something like “the best hats” as a part of the URL, or something along those lines per page that boosts your chances of the google search results putting your business on the front page.

Website Rankings

Next up is getting your website ranked. If you aren’t on the first two or so pages of google, there’s a high chance that people won’t be finding your website. Linking certain tags to your website can help improve your ranking and improve your click count. On a local level, having your location set on google is the most important part, since local searches will be more likely to bring your website up than one from a similar business on the other side of town. If you choose an agency to run it, make sure they don’t do anything to make google upset, because one red flag and your website is gone from the pages. Find the right agency that can put you up in the top listings and you’re all set. Just make sure they’re legit.

Never fall for the trick of someone telling you they can get you to the top of google in a day. This has to happen over a set period of time with many different variables that can lead google to put you on the front page. The best thing to remember is a good website, a good developer to run it, and someone that will pick up the phone when it starts ringing more and more.

To learn more about SEO, visit Revved Business.