Social Media’s Effect on Online Marketing

In Information by Katrina Davis

Social media marketing is great for branding and interacting with current and potential customers. But one of the biggest mysteries surrounding social media is whether or not it has an impact on your company’s online marketing and SEO strategy. If you’re actively tweeting, posting to Facebook, LinkedIn and Google+, will you see a boost in your search engine rankings? While Google has argued that social media does not play a role in your search ranking, some evidence may prove otherwise. While social media may not have a significant direct impact on search rankings, that doesn’t mean that it doesn’t help. There are some indirect ways that your social media activity can help improve your SEO.

Social Media & SEO

Many companies rely on email to perform their outreach, but social media provides another great tool to reach out and connect with people in your industry. Once you start to develop a relationship with your followers, they’ll be more likely to share your content and link to your website. But it all starts with making that initial effort through social media. As they start to share your content with their followers and on their website, you’ll earn some backlinks, and this will directly impact your search results.

Additionally, being seen as an “authority” in your industry is one of the best ways to secure higher search results. If your business is seen as an influencer or respected authority in your industry, Google will take that into account when it comes to search results. Therefore, if you have a prominent social media presence and a strong following, this will help to display your authority. In order to help you establish this authority, try to get positive reviews on various sites like Yelp, Angie’s List and Google. You can also get mentioned in the press and spread the word about your company in other places online.

In order to stay ahead of the ever growing social media curve, always do your research! Stay updated on current events and your eyes peeled for popular blog topics. The more you talk about what’s going on in the world, the more your followers will interact with you and share your information. People tend to be receptive to those who take initiative to start a conversation or who ask others to join in and share their opinions. Consistency is also key in order to maintain your audience’s attention such as posting content weekly or daily.

In the end, by becoming socially active, you’re expanding not only on your social media presence, but a platform that your audience can engage on—all the while increasing your likelihood to be found by search engines. Although social media has not be included into Google’s current algorithm, it’s possible that all that could change in the future. Social media’s impact continues to expand, and with it so does it’s power to influence other areas of marketing. There are only benefits to keeping a strong social media presence, and those benefits will help led to sales and new customers.