Why is Social Media Important for Business?

In Benefits by Katrina Davis

Sure, getting your businesses name out there is important, but why social media? Well, just take a second to think of the last couple random people you saw. I can guarantee that a high percentage of them had some sort of smartphone or piece of technology that could be linked to them having access to the internet. Because of the insane growth of the internet over the past decade or so, many businesses are finding that staying connected to consumers through social media is simple and effective. People love it when they can stay connected with their favorite brands, and whenever consumers can get a fast response from a massive company, they are usually more likely to buy again from that company.

Social media is a status now. If your business doesn’t have a social media of some sort, you are falling behind. Many people are turning away from traditional sign advertisement and moving to Facebook ads. The reason being is that because so many people use social media and look up certain subjects, the ads can actually target certain demographics to provide a greater result. The reason this can happen is because the algorithms used in Facebook track what you do on the site, and then use that information to show you related topics and ads based on the things you like or have been searching for in the past few days.

One of the biggest reasons to have social media for your business, large or small, is the brand recognition. If you can gather an audience that views your social media posts every day, you can easily spread the word about your company without having to even ask people to do it. Plus, if you use more than one social media website, you can spread your reach and people that happen to use these different medias will see your business more and more often, and eventually click on it to see what it’s all about.

But not only is social media effective for gaining profit, but also for cutting costs. Social media, at the basic level, does not require any money to be put into it for you to start posting on that site. Sure, you could hire someone to post for you, but this is not a requirement. Once you start building a strong following, you can move into a different strategy and begin to use the money that you have earned in regards to your social media to strengthen your reputation. You can hire someone to post for you, have a graphic designer give you an overlay for all of your pictures so that they look very professional, and even have that person you hired run multiple accounts on different social medias.

Once you grow a good following on social media and your businesses name on social media alone is a common keyword, you can move into SEO. SEO can use your social media status to help you reach the front page of google. While social media is not required for SEO, it is a nice buff to have and give to whoever is setting up the search engine optimization for you.