Author Archive: Katrina Davis

Blogging During the Holidays

You have your business blog going and customers appear to like it. The activity, remarks and comments to your articles are developing and you’ve put in a considerable measure of work to make this successful. Since the holiday season has arrived, you’ll likely have brief period to stay up with the latest, particularly in the event that you offer customer items. You do realize that you’ll need to keep this awesome thing going in the meantime. In addition, it’s the long haul-efforts that will help you over the slower times of the year. What would you be able to do?

Blogging During the Holidays: Tips & Tricks

Attempt pre-scheduling your posts. This is the absolute best strategy. Do this over whatever days remain of the year to spare time when you require a break or are excessively occupied. You can do this by utilizing your blog’s post highlighter or you could blog by email and set your email to just send at a pre-set date and time. In case you’re utilizing Outlook, there are modules you can buy to enable you to send planned messages.

Something different you could do is welcome some guest bloggers. Ordinarily individuals are glad to blog on destinations for a reasonable expense. You could likewise welcome commentators of related organizations to post—for example, many companies allow their customers to volunteer to guest post about their repair services. This is an awesome thought since you will not have to pay out any money and you can furnish a proportional payback when they get occupied. Visitor writers are a decent method to make tracks in an opposite direction from your blog, enable you to focus on vacation deals and a magnificent method to present a crisp viewpoint.

Here’s another thought. Have a partner post some occasion articles identified with your business for you. Articles about the occasions that individuals discover valuable, for example, shopping and spending tips, formulas and decorum do pleasantly. More reasonable and agreeable occasions are something everybody can use to find out about. On the off chance that your aide can add data to relate those articles with your item, the better. With that occasion feel noticeable all around, you might be astonished to perceive how much activity you wind up getting. Perhaps more than ordinary.

In the event that you post tips, ensure they’re not at the same time. Distribute some brisk, intriguing tips over a time of days or even weeks. Tell individuals they are perusing on of a progression of tips on “X” subject. This gives your prospects motivation to return and you a remark about all the time.

Additional Tips

Attempt video or sound clips. Talking comes more normally to us than composing and it likewise requires less exertion and time to make a post. Record a short under 5 minute clasp about what’s going on amid the bustling occasion time frame. Educate individuals regarding your business, share how you bailed a client out of his vacation shopping predicament. There are many tools you can use for a little cost, for example, AudioAcrobat and HipCast. You can record it and have it presented on your blog quickly.

There’s no compelling reason to surrender your blog at this extremely bustling time. By utilizing the exhortation in this article you will guarantee your blog isn’t disregarded as you keep on building associations with your prospects through posting.

Voice Search Strategies

Marketing is all about connection points. It’s about reaching your target audience during the many digital touchpoints that influence their final decision on where and how to spend their money. Up until recently, the number of these touchpoints was increasing. But with the adoption of voice search, the number of touchpoints for many transactions like these will shrink. Successful brands will be those that place this new consumer behavior and intent at the core of their strategies, with a focus on the value they can deliver to the individual.

While voice search on mobile phones is really starting to take off, it isn’t brand new. For those of you unfamiliar with voice search, an example is saying “Hummer limo,” and your phone could pull up listings of local limo services. All of the major players in the digital sector have teased out features for their respective digital assistants on desktop and mobile for the past several years. Apple has Siri, Microsoft has Cortana, and Google has Assistant. Having a voice search function on your phone was certainly useful, but not nearly as immediate and satisfying as being able to speak aloud from anywhere in a room and have a digital assistant tell you about traffic, weather, news, play some music, or tell you how to get a stain out of your favorite shirt.

Voice Search

Voice search is connected to digital assistants, which are basically computer programs leveraging artificial intelligence that can understand a variety of inputs—such as text, voice and data. A digital assistant can answer questions about the weather, directions, shopping lists, and more—these were the initial features provided by digital assistants. However, the real power recently realized by digital assistants is their ability to take action at a your request, and eventually acting in anticipation of your needs. People write differently than they speak. To further that notion, over the years people adapted to how search engines worked by writing their questions in different ways.

So when it comes to your business, what can you do to try to tap into these new features and have your product or service come up when people search using their voice? Besides having great content and all the typical SEO best practices in place, the answer is pretty simple, but not necessarily easy to pull off. Be sure you’re creating content that answers your audience’s questions. For example, featured snippets are designed to give clear and concise answers to a user’s questions. So when creating your content, think about the types of questions your audience will be asking when they’re looking for a service, product, or information. In order to stay mobile-friendly, brands and businesses must update and manage local business listings to ensure their addresses, phone numbers, and business hours are accurate. This includes third-party listings on Yelp, TripAdvisor, and Angie’s List. In your listings, use call-to-actions like”Call Now”, “Get Directions”, or “Make Reservations.” When possible, businesses should leverage site extensions to enable searchers to take action directly within the SERPs. Design your content around these types of queries and you’ll have a head start on your competition. In the end, you’ll be glad you followed these best practices.

Social Media’s Effect on Online Marketing

Social media marketing is great for branding and interacting with current and potential customers. But one of the biggest mysteries surrounding social media is whether or not it has an impact on your company’s online marketing and SEO strategy. If you’re actively tweeting, posting to Facebook, LinkedIn and Google+, will you see a boost in your search engine rankings? While Google has argued that social media does not play a role in your search ranking, some evidence may prove otherwise. While social media may not have a significant direct impact on search rankings, that doesn’t mean that it doesn’t help. There are some indirect ways that your social media activity can help improve your SEO.

Social Media & SEO

Many companies rely on email to perform their outreach, but social media provides another great tool to reach out and connect with people in your industry. Once you start to develop a relationship with your followers, they’ll be more likely to share your content and link to your website. But it all starts with making that initial effort through social media. As they start to share your content with their followers and on their website, you’ll earn some backlinks, and this will directly impact your search results.

Additionally, being seen as an “authority” in your industry is one of the best ways to secure higher search results. If your business is seen as an influencer or respected authority in your industry, Google will take that into account when it comes to search results. Therefore, if you have a prominent social media presence and a strong following, this will help to display your authority. In order to help you establish this authority, try to get positive reviews on various sites like Yelp, Angie’s List and Google. You can also get mentioned in the press and spread the word about your company in other places online.

In order to stay ahead of the ever growing social media curve, always do your research! Stay updated on current events and your eyes peeled for popular blog topics. The more you talk about what’s going on in the world, the more your followers will interact with you and share your information. People tend to be receptive to those who take initiative to start a conversation or who ask others to join in and share their opinions. Consistency is also key in order to maintain your audience’s attention such as posting content weekly or daily.

In the end, by becoming socially active, you’re expanding not only on your social media presence, but a platform that your audience can engage on—all the while increasing your likelihood to be found by search engines. Although social media has not be included into Google’s current algorithm, it’s possible that all that could change in the future. Social media’s impact continues to expand, and with it so does it’s power to influence other areas of marketing. There are only benefits to keeping a strong social media presence, and those benefits will help led to sales and new customers.